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Course Syllabus: Health Education 6100
Program Evaluation (3 hours)

Fall Semester 2003

Class Time and Location: Thursday, 4:35 pm to 7:00 pm - HPR N. 226

Instructor: Karol L. Kumpfer, Ph.D.,
Associate Professor of Health Education
Annex/2130B - Class Office Hours Thursday 3:30 - 4:30pm or any other time by appointment 8:00 am to 6:00 pm
Office Telephone Number: 581-7718

Purpose: The purpose of this course is to teach graduate students the professional skills needed to either supervise and work with professional evaluators or to actually design and implement program evaluations. To do this, they will learn to develop evaluation logic models, design program evaluations, select and develop evaluation instruments or measures, collect and analyze data, and interpret and disseminate program results.

Objectives: The objectives of the course are to:

1. Assemble, review, and evaluate the usefulness of evaluation resource materials needed for professional work in program evaluation,

2. Write or help program designers write appropriate and measurable program goals and objectives,

3. Develop analytic evaluation "logic models@ linking resources, program activities, and intermediate and ultimate program objectives as a first step in designing program evaluations,

4. Review and select the most appropriate process and outcome evaluation designs within the scope of the evaluation efforts, cost, and resources available,

5. Select, modify, or develop the most appropriate instruments and data collection strategies for each client change objective from a personally-developed measurement library,

6. Select and implement appropriate data collection, data reduction, and analysis strategies,

7. Interpret data and effectively write evaluation reports that translate evaluation results into terms understood by the program staff and funding sources, and

8. Highlight important evaluation findings and recommend effective dissemination strategies.


E.J. Posavac and R.G. Carey, Program Evaluation--Methods and Case Studies, Prentice Hall, 1996 (6th Edition)

Kumpfer, K. L. Program Evaluation: Instructor's Manual. This contains the instructor's overheads from lectures and other suggested reading and resource materials.


Kumpfer, K. L., Shur, G. H., Ross, J. G., Bunnell, K. K., Librett, J. J., & Millward, A. R. (1993). Measurements in Prevention: A Manual on Selecting and Using Instruments to Evaluate Prevention Programs. Center for Substance Abuse Prevention. Washington, DC: U. S. Government Printing Office.

Linney, J A & Wandersman, A. (1991). Prevention Plus III Assessing Alcohol and Other Drug Prevention Programs at the School and Community Level: A Four-Step Guide to Useful Program Assessment. Office for Substance Abuse Prevention, Washington, DC: U. S. Government Printing Office

Fetterman, D.M.; Kaftarian, S.J., & Wandersman, A. (Editors) (1996). Empowerment Evaluation: Knowledge and Tools for Self-Assessment and Accountability. Sage Publications: Thousand Oaks, California

On-line Journal Resources:

Evaluation and Program Planning

National Center for Alcohol and Drug Abuse Information (NCADI) has many documents on line at

CSAP's Decision Support System has a measurement development module for the construction of measures using standardized instruments, see

CSAP's National Centers for the Advancement of Prevention (CAPTs) have on-line program planning and evaluation resources, see

The Code of Student Rights and Responsibilities : The code which specifies student rights as well as conduct involving cheating, plagiarism, collusion, fraud, theft, etc. can be found on the web in detail. (

The University of Utah seeks to provide equal access to its programs, services and activities for people with disabilities. In order to establish the existence of a disability and/or request reasonable accommodation for classes, students should contact the Center for Disabled Student Services (160 Olpin Union Building, 581-5020). If arrangements are not necessary through the Center for Disabled Student Services, but through the instructor alone, please bring concerns to the instructor so that accommodations can be made.

Course Outline:

August 21 Introduction to Program Evaluation, Class Objectives and Methods
(read Chapter 1)
What is Program Evaluation?
Trends Making Program Evaluations Necessary

Need for Program Evaluation and Evaluation Issues

Types of Roles of Evaluator in the Evaluation (read Chapter 1)
Types of Evaluations
Purposes of the Evaluation

August 28 Planning the Evaluation: Resources and Barriers, (read Chapter 2 Posavac and Carey)
Staffing the Evaluation
Dysfuntional Attitudes
Overview of Evaluation Models

Steps to Planning an Evaluation plus Literature Reviews,
Conducting Evaluations
Purpose of the Evaluation, Evaluation Questions,
Class Exercise: Evaluation Role Plays

Training Communities to Conduct their own Evaluations, (read Linney, J.A., & Wandersman, A. (1996). Empowering community groups with evaluation skills: The Prevention Plus III Model. and Dugan, M. (1996). Participatory and empowerment evaluation: Lessons learned in training and technical assistance. In D. Fetterman, S. Kaftarian, & Wandersman, A. (Editors). Empowerment Evaluation: Knowledge and Tools for Self-assessment and Accountability, Sage Publications: Thousand Oaks, California, Pp. 259-276.& Pp. 277-303.

September 4 Goals and Objectives or Purpose of the Evaluation (chapter 3)
Logic Models (the Total Evaluation Plan on one page!)

Ethics: Human Subjects, Informed Consent, Conflict of Interest, Incentives, Cohersion or Voluntary Participation, etc. (Draft Guidelines in class manual, Chapter 5, Posavac and Carey)

September 11 The Measurement of Theory and the Theory of Measurement (Chapter 4)
Reliability and Validity (read chapters 4 and 5)

Selection of Measurements and Instruments; (read Chapter 4 and Monograph by Dr. Kumpfer on Measures, see pages 149 to 186 in the Instructor=s Manual)

Needs Assessment, Social Indicators, Archival Existing Data
Etiological Theory Testing using Structural Equations Modeling (Chapter 6)

September 18 Process Evaluation: Program and Fiscal Auditing (read Chapter 7 Posavac and Carey)
Case Study in Empowerment Evaluation by State Auditor: Keller, J. (1996). Empowerment evaluation and state government: Moving from resistance to adoption. In D. Fetterman, S. Kaftarian, & Wandersman, A. (Editors). Empowerment Evaluation: Knowledge and Tools for Self-assessment and Accountability, Sage Publications: Thousand Oaks, California, pp. 79-99.

Process Evaluation: Monitoring and Data Collection Methods: (Chapter 7)
Program Evaluation Questions on Implementation determine type of data collected.
Types of Data and Informants

Management Information Systems

September 25 Evaluation Critique Presentations with 5-page Written Critiques and Logic Model due MID TERM


October 9 Measures of Quality and Fidelity to Evidence-based Models: Evaluator site visits, fidelity checklists, codeable interviews with staff and other stake holders, focus groups with clients, client satisfaction measures, etc.)
Linking the Process Evaluation with the Outcome Measures

Qualitative Evaluation and Methods, Field Work (Fieldwork and Observation, Video taping, coding observations), Ethnographic Methods, Determination of Themes in Transcribed Data: Software analysis program: Nudist, Ethnograph, etc. (read Chapter 12);

Evaluations of Cost: Cost Benefit and Cost Effectiveness (Chapter 11)

October 16 Outcome Evaluations--Research Designs: Non-experimental and Quasi-experimental; (read Chapters 8 and 9)
Evaluation Questions Drive the Evaluation Design: What are Your Questions?
Threats to Internal and External Validity
Subject Sampling Methods

True-experimental Designs(Read Instructor=s Manual): Random assignmentBbarriers and advantages (read Chapter 10)

October 23 Quasi-experimental Designs: Overview and Link to Questions to Answer

Review of Experimental Designs

October 30 Cross-site, multiple site Health Evaluations: Unique Challenges and Benefits
Read Yin, R.K., Empowerment evaluation at the federal and local level: Dealing with quality and Stevenson, J.F., Mitchell, R., & Florin, P. (1996). Evaluation and self direction in community prevention coalitions. (State level cross-site evaluation). Pp 208-233. In D. Fetterman, S. Kaftarians, & A. Wandersman. (Editors). Empowerment Evaluation: Knowledge and Tools for Self-assessment and Accountability, Sage Publications: Thousand Oaks, California, Pp. 188-207 & Pp. 208-233.

Cultural Issues in Program Evaluation: Resistance to Evaluation and random assignment, Staffing with Culturally Competent Staff, Cultural Sensitivity of Measures and Evaluation Methods (assigned reading)
Case Study in Community Partnerships: Grills, C.N., Bass, K., Brown, D. & Akers, A. (1996). Empowerment evaluation: Building upon a tradition of activism in the African American community and Fawcett, S. et al., (1996). Empowering community health initiatives through evaluation. Case Study with Jicarilla Apache Indian tribe, In D. Fetterman, S. Kaftarian, & Wandersman, A. (Editors). Empowerment Evaluation: Knowledge and Tools for Self-assessment and Accountability, Sage Publications: Thousand Oaks, California, Pp. 123-140 & Pp. 161-187.

November 6 Basic Descriptive Statistics

Data Analysis (soft ware and practice session)

November 13 Data Interpretation

The Evaluation Report: Sections of the Report, How to get your report read, Reporting to Agency, Publishing your results

November 20 Evaluation Plan and Design due Nov 21st . Bring three copies, one for instructor and two for reviewers.

Utilization of the Evaluation Report, Changing the Program to increase quality. Working
Hypotheses for future research or program evaluations. The ongoing Evaluation Process

December 4 Evaluation Plan Presentations (Two Evaluation Design Critiques due using The Plan Quality Index Butterfoss, F., et al., (1996). The Plan Quality Index. In D. Fetterman, S. Kaftarian, & Wandersman, A. (Editors). Empowerment Evaluation: Knowledge and Tools for Self-assessment and Accountability, Sage Publications: Thousand Oaks, California. Pp. 304-331.

December 11: FINAL EXAM - 4:30pm

Course Requirements

1. Critique of Existing Agency Evaluation Including A Logic Model.

Each team will be required to submit by September 25th a 5-page single spaced critique of their team agency's existing evaluation plan or evaluation efforts (unwritten). The critique should include:
1. Agency Name and Program to be Evaluated
2. Purpose or Impetus for the Evaluation
3. Logic Model for Program
4. Goals and Objectives of the Program
5. Summary of the Program Activities
6. Current Evaluation Activities or Plan
7. Strengths of the Existing Evaluation Plan
8. Weaknesses of the Existing Evaluation Plan
9. Suggestions for Improvement
10. Practical Barriers to Improving the Evaluation

The data used to develop this critique should include interviews with the Program Director, Agency Director (if different), and possibly the Management Information Specialist and other program staff. It would help to actually observe some program activities to improve your understanding of the program activities. Get a copy of the existing program evaluation or any evaluation instruments if they exist. Not all team members will need to be at the interviews. The team can split up the duties. The team will rate each other on their contributions to the project and submit summary results with the critique.

2. Presentation and Handout on an Evaluation Topic

Over the quarter, graduate students will select one of the topics listed and prepare a presentation on the topic. In addition, they will hand out in class a two page overview of their presentation with bibliography of the most useful references and web sites on the topic. The instructor has books and files on these topics and will meet with all students at least one week before they present on the topic to assure that they are covering the appropriate material in the course presentations.

3. Evaluation Plan: due Nov. 20th

By the end of the class, the graduate students will submit a copy of their proposed evaluation plan for their selected agency. At least five single spaced pages should be submitted for the evaluation plan following the outline provided in the course syllabus. Three copies should be submitted--one for the instructor and two for each reviewer.

4 Evaluation Plan Reviews: due Dec 4th

Each student will be given two other student=s evaluation plans to review and critique. The students will submit their final evaluation plan critiques on Dec. 11th.

5 Midterm (Sept. 25th ) and Final Test (Dec. 11th ) These are two page multiple, choice, True/False tests covering the textbook and Instructor=s Manual (lectures on the textbook), plus a one page written analysis of possible issues with an evaluation plan presented to the students at the test.


5% Attendance and Participation
5% Logic Model - due September 25th
10% Team Critique of Evaluation and Presentation - due September 25th
15% Classroom Presentation and Overview Handout - schedule with instructor
15% Midterm Test - Due Sept. 25th
20% Evaluation Plan and Design (minimum 5 pages, single-spaced, 3 copies) -
due Nov. 20th
20% Final Test - Dec. 11, 4:30pm
10% Two Evaluation Design Critiques of Existing Evaluation Plans - due Dec. 4


The students will be graded on a modified curve with most students receiving "A" and "B" grades depending on the effort and performance of the class in general.

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